Let’s face it, we’re not all professional chefs nor do we aspire to be. Most of us don’t want to take the time to crack eggs, mix in flour or measure out cups of milk in order to make a batch of pancakes. This is the reason fast food has flourished. It’s also the reason inventors keep coming up with innovative ways to simplify cooking.
Enter Batter Blaster, a new way for people to make pancakes and waffles - without all the hassles of actually preparing them. Batter Blaster puts batter in a can, so a person simply sprays the solution into a pan and watches as a pancake begin to take shape. From there, it’s just a matter of keeping an eye on the cake and giving it a quick flip. Without all the whipping and mixing, pancakes become an “instant” breakfast that can be cooked in minutes (or, if you’re more of a waffle person, Batter Blaster can be sprayed directly into a waffle maker).
Using a patent-pending pressurizing process, Batter Blaster works by housing pancake batter in a compressed container (similar to a whipped cream canister). An individual just tilts the bottle upside down, and presses sideways on the tip to release the batter. Once there is enough batter in place, the tip is released and the spray stops. Then comes the hard part - a person must remember to return the bottle to the refrigerator because the batter needs to be kept cold.
Though it may sound a little strange to spray batter into a pan, the concept is similar to another product already on the market – spray cheese. Kraft’s popular Easy Cheese has been around since the 1960s. Despite any misgivings people may have once had about eating cheese propelled from a can by nitrogen gas, the spread has gone on to become a grocery-store staple. It’s also become a favorite of heartbroken couch dwellers and young slackers who often bypass crackers altogether and spray the cheese directly into their mouths.
But, while Easy Cheese isn’t exactly what anyone would consider a health food, Batter Blaster (despite its junk-food name) is actually made from organic ingredients. The product has been USDA-certified organic and is currently being sold in organic grocery stores, such as Whole Foods. While most people probably wouldn’t guess it, the spray pancake or waffle is actually a far healthier choice than frozen Ego waffles or McDonald’s pancakes. Additionally, Batter Blaster containers also are recyclable.
Despite its organic components and unexpected success (over 400,000 units sold so far), Batter Blaster has created some lighthearted debate amongst food consumers. While many see the concoction as an inventive breakfast convenience, others believe it’s just another indication of how lazy people have truly become.
Interested in quick and easy pancakes? Visit the Batter Blaster Web site , enter your zip code and find out if any stores nearby carry the product.
